If you searched for a JP Middleton review, you probably found his videos first — the confident pitch, the big numbers, the promise to help you build a profitable AI agency. I went looking for the same thing before I reached out to him. I couldn't find a single honest account from someone who'd actually dealt with him. So after my own experience, I wrote one.
Quick context on who I'm talking about. JP Middleton lists himself as the founder and owner of two companies — StartGrowSell.ai and GymMembersNow — based in the Louisville, Kentucky area. I came across him through GymMembersNow, reached out about a partnership, and spent a week doing everything he asked before our meeting.
What actually happened
I'm not going to retell the whole thing here — I wrote it out properly on My Experience and posted the dated emails on the Proof page. The short version: I watched his videos, answered his qualifying questions, laid out real credentials (3,000+ live clients, eight years in the Vendasta marketplace), and showed up to the meeting on time. One detail worth being precise about: the StartGrowSell.ai website had been returning a 403 Forbidden error the entire time — I never once saw it load. On meeting day I was removed from the call with another client already in the room, the link wouldn't let me back in, and after that I got nothing back.
I came in as a potential partner with something real to offer. I left feeling filtered and dropped.
My honest opinion
I want to be fair, because this is my view and not a court verdict. I can't tell you JP Middleton is or isn't the real deal for everyone — maybe other people have had a great time. What I can tell you is that my experience didn't match the polish of the marketing, and a few things genuinely gave me pause: a root website that wouldn't load, a partnership pitch that kept circling back to "or you pay me," and zero follow-up after I'd put in hours of prep.
So treat this as one data point. A loud one, because I documented it, but still one. Read the pages below, look at his own profiles, and make up your own mind before you spend your time or money.
Where to go next
- StartGrowSell.ai review — the program/company specifically.
- Is StartGrowSell.ai legit or a scam? — the question, answered honestly.
- GymMembersNow review — his other company.
- What it costs — and whether it's worth it.
- Had your own experience? Share it — good or bad.
Who is JP Middleton?
He presents himself as the founder and owner of StartGrowSell.ai and GymMembersNow, based in the Louisville, Kentucky area, selling help building a profitable AI agency. This page is my independent review of dealing with him.
Is this an official JP Middleton page?
No. This is an independent, first-hand account by Robert Bibb. It is not affiliated with or endorsed by JP Middleton or his companies.
Where is the proof?
On the Proof page you can read the dated email screenshots from June 12 to June 18, 2026, in order.